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New Form of Japanese Advertising Too Sexy?

The premise behind this new advertising scheme is taking advantage of something known as zettai ryouiki or “absolute territory”. Zettai ryouiki is the exposed area of skin between the hem of a woman’s shorts or skirt and their leg wear. Often, a woman’s zettai ryouiki will garner more attention than any cleavage she might be sporting.

Of course someone would find a way to monetize this leggy phenomenon. A company calling themselves Absolute Territory has started to hire girls to sport ads on their zettai ryouiki, earning up to $125 a day. Over 1,300 girls are already participating in this new marketing fad and the only requirements apart from being a female is that you must be over 18, and have at least 20 social media contacts.

Full Article: Tofugu

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    omfg what
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